After researching, analyzing and writing our case study, I realized pretty much every decision in life has a tipping point. It's the one that pushes you over the edge to either the "yes" or "no" side. It's that moment when you can't make up your mind that causes you to take a side. Whatever that action, thought, etc was, is the tipping point. And we see and use it every day.
Just a few final comments on Jerry Jones...
What a greedy S.O.B. I have lost ALL respect for him and for the PR staff of the Cowboys. Some of the information we gathered from the Cowboys was horribly written, made no sense, and was ludacris. But, when all else fails, just do like Jerry does:
"I have to buy tickets like everyone else. All I had to do was give up one evening out a week."
What a jerk.
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